93.8
Jogo FM Company Profile
Introduction
Jogo
FM is a Community Based Commercial Radio Station operating on frequency 93.8 MHz; from its humble inception in August 2014 Jogo Fm has grown to a
level of leading FM Radio Station in Eastern Uganda with an optimum coverage of
almost all the 20 districts of Eastern Uganda and beyond; Busia, Bugiri, Jinja,
Iganga, Mayuge, Kayunga, Pallisa, Budaka, Namutumba, Manafwa, Namayingo, Butaleja,
Bududa, Tororo, Mbale, Western Kenya, just to mention but a few with a total
footage radius of over 150 Kilometers.
Given
the many dialects in Eastern Uganda, our programs are designed to cut a
contemporary community of people, by broadcasting in a number of languages
particularly those well understood by numerous communities in Eastern Part of
Uganda with emphasis on their most spoken languages. Some of the most used
languages we broadcast in include; Lusamia, Luganda, English, Ateso, Lusoga. Lugwere
etc.
Our
Broadcast and Transmission studios and offices are located along Custom’s Road,
Aremo Building 2nd Floor in the Heart of Busia Municipality
Bordering Kenya and our programs are multidimensional. Jogo FM is a 24/7
broadcast station with programs targeting all the contemporary communities both
rural and urban covering all ages socially, economically, politically etc.
Programming
Our
programs are demographically designed to suit our listeners of the contemporary
ages for entertainment, information and education. A variety of programs
ranging from musical type such as the oldies, urban contemporary, country, folks
among other genres is a favorite for our listeners.
The
community is all time informed about their society and the world at large
through our well equipped news room with local and international stories through
various channels like our direct onsite field reporters, the internet, URN news
agency and other affiliate partners. The community is well posted with
community blended programs throughout the week covering Agriculture/NAADS,
Health, Environmental awareness, Civic education, Formal/informal Education,
business and trade among others with each particular day of the week assigned a
particular community connection program in the evening when most listeners are
back home from their work.
Advertising
Content
Our
advertising content is diverse, dynamic and commercial yet on regulatory
guidance thus not limited commercially as long as is not outside the scope of
the governing media laws. We undertake program sponsorships, commercial spots
and many other related electronic media practitioner.
Benefits of
Advertising with us
Jogo
FM is a well placed community radio Station in Eastern Uganda and has grown to
a house hold item in most communities and working to be the best radio station
in the region. With our well trained and experienced staff in the media
industry believe that in a short while we shall be the best. We also believe
that any potential advertiser stands an opportunity to have any kind of
advertisement package aired on our station reach the most intended and targeted
audience.
Advertising
with us is not only competitive and rewarding but also effective as realized by
many who have tried us.
Please
have a glimpse of our rate card below.
Thank
you and welcome to Jogo FM,
Station Rate
Card
COMMERCIAL SPOTS
|
Time
|
15 Sec
|
30 Sec
|
45 Sec
|
60 Sec
|
|
Prime Time: 06:00am – 10:00am
|
11,500/=
|
13,500/=
|
17,000/=
|
25,000/=
|
|
10:00am-04:00pm
|
9,000/=
|
10,500/=
|
15,000/=
|
21,000/=
|
|
04:00pm-9:00pm
|
8,500/=
|
10,500/=
|
12,500/=
|
16,500/=
|
|
Off Peak Time: 09:00pm-Midnight
|
5,500/=
|
6,500/=
|
7,500/=
|
12,500/=
|
SPECIAL PACKAGE ADVERTISEMENT
|
Terms
|
30Days
|
60Days
|
90Days
|
|
Booking Value
|
1,665,000/=
|
3,333,000/=
|
4,320,000/=
|
|
Discount
|
5%
|
10%
|
20%
|
|
Net Value
|
1,581,750/=
|
2,997,000/=
|
3,456,000/=
|
PROGRAMME SPONOSORSHIP RATES
|
Duration
|
Prod. Costs Exclusive
|
Prod. Costs Inclusive
|
|
15 Minutes
|
100,000/=
|
170,000/=
|
|
30 Minutes
|
150,000/=
|
220,000/=
|
|
45 Minutes
|
200,000/=
|
270,000/=
|
|
60 Minutes
|
250,000/=
|
320,000/=
|
|
NB: THESE RATES INCLUDE 2
BILLBOARDS & COMMERCIAL SPOTS EVERY 15 MINUTES
|
||
PRODUCTION COSTS FOR COMMERCIALS
|
Duration
|
Scripts
|
Voice
|
Sound Effect
|
Music Bed
|
Studio
|
Total
|
|
15 Sec
|
10,000/=
|
15,000/=
|
10,000/=
|
10,000/=
|
20,000/=
|
65,000/=
|
|
30 Sec
|
20,000/=
|
20,000/=
|
15,000/=
|
15,000/=
|
25,000/=
|
95,000/=
|
|
45 Sec
|
25,000/=
|
25,000/=
|
20,000/=
|
25,000/=
|
30,000/=
|
125,000/=
|
|
60 Sec & Above 15 Min
|
30,000/=
|
30,000/=
|
25,000/=
|
30,000/=
|
40,000/=
|
155,000/=
|
PROGRAMMES CUSTOMISED
|
DURATION OF AIRTIME TO BUY
4/5%
|
THE BOUGHT AIRTIME IS
ACCOMPANIED BY 2 FREE BILLBOARDS & 1 FREE SPOT OF 15MIN. WITH FREE
ADDITIONAL BILLBOARDS PRIOR TO THE PROGRAMME
|
|
15 Minutes
|
180,000/=
|
|
30 Minutes
|
360,000/=
|
|
45 Minutes
|
460,000/=
|
|
60 Minutes
|
560,000/=
|
Duration from 30 minutes and
above is accompanied by a billboard prior to the programme and a billboard
after 15 minutes and a billboard after the programme including a free spot
every 15 minutes.
A 15-minute programme is
accompanied by a billboard prior to programming and a billboard after programme
with 2 free spots.
NEWS SPONSORSHIP
|
MAIN BULLETIN
|
3,000,000 Per month at 15
Min/Hour/Day
|
|
A 5% Discount is offered on
quarterly sponsorship on 3 month down load advance
|
|
PREFERED TIMES FOR COMMERCIALS
Commercials at preferred time
slots are subject to 50% down load on basic category of commercial rates.
Commercials adjacent to news
are the same as applies above.
BOOKING
Before date of broadcast, a
booking should be made at least 14 days before except on special request only
for special allotment.
SOFTWARE REQUIRED MATERIALS
Ordinary Audio Cassettes, CDs, Mini
Discs, DATS, (Floppies) are required for recorded adverts or programmes.
BOOKING CANCELLATION
- Prior to cancellation of any booking, a 14 days notice should be given.
- Agency commission is 15% with effected payment in 30days of billing month of broadcasting.
ANNOUNCEMENTS:
|
Death
|
First 30 Words
|
5,000/=
|
Each Extra Word - 100/=
|
|
Ordinary
|
First 30 Words
|
5,000/=
|
Each Extra Word - 200/=
|
|
Special Notices
|
First 30 Words
|
10,000/=
|
Each Extra Word - 200/=
|
|
Commercial
|
First 30 Words
|
20,000/=
|
Each Extra Word – 200/=
|
NB:
These rates are subject to change in accordance with given situations without
prior notice.
Please Contact our office: Tel:
+256 39 2 175 990
Marketing
excutive: +256752416385
+256774785778
